Scientific worldview tells us:

Customs forms only when there are many histories;

Habit forms only when there are many traditions;

And culture forms only when there are many habits…

Since Sentian established, the company develop from small to big, from weak to strong, in long term production and management practice, the company formed its characteristic Sentian culture.

Talent-The biggest capital for Sentian!! So, “ People oriented” is the core of Sentian personality management, respect, understand, trust and united, to make every staff full of enthusiasm and creativity is the key factor for Sentian’s success.

Sentian pays attention to every staff’s growing and care for every staff’s future, respect their personality, willing and rights to choose. All employees are equal in personality and enjoy fair chance when facing development. Sentian provides good vocation-al environment and try to create harmonious work atmosphere, advocate simple and sincere interpersonal relationships; Sentian advocates healthy and colorful life, life is not only means for making a living, it should give us fun and a sense of accomplish-ment. We encourage all staff purchase ­­­­­health both in the body and heart, harmony family and colorful life! Sentian think that the staff’s success is the success of the factor. Sentian also think staff should stay with the company no matter flourishing or when the situation becomes bad. Sentian will try to reserve talents by offering better treatment, and prefer to reserve people by emotion and undertaking.

Sentian is professional an focus in develop and invigorate national coating industry just as when lion hunting for quarry, even she found new quarry, he will not turn back or switch its target, because she knows that the surest way is goals with good prepara-tion.

Sentian is a enterprise who pays highly attention to product quality, make sure product quality is the basic management policy for Sentian. Quality also means to supply domestic and foreign customers abundant new products and service. Improve quality is every Sentian staff’s responsibility.

Finally, it is customers who decide the development of Sentian, their attitude to us is the key factor to our undertaking, every one of us must make up his mind, and takes treating customers as his most important job.

　　Happy times fly rapidly…

　　Yesterday’s success makes Sentian break out from normal enterprises!

　　Today’s success, enable Sentian to enjoy real respect and honors!

　　Tomorrow’s success, the whole world will be proud because she has Sentian!

[Integrity]

Integrity is reputation, credit. It is the doctrine of business and the foundation for conducting ourselves.

We are always keep good faith, honoring contracts and standing by reputation during production and management; we persist in to earn profits in accordance with morality, and to develop the enterprise by virtue; to attract customers’ attention by good reput-ation, Sentian require every staff of her must keep faith and to establish credibility among others.

Integrity is the invincible weapon for Sentian leading into the market.

[Solidarity]

Solidarity is harmony and cooperation; it is the essential condition for enterprise’s development.

Opportunities of time vouchsafed by Heaven are not equal to advantages of situation afforded by the Earth, and advantages of situation afforded by the Earth are not equal to the union arising from the accord of men. Sentian always pay attention to the strength of group, stress on team spirit, and ask employees to think together and work together, to keep trust, privity and kind cooperation relation within the company and with outside of the company.

Solidarity is the power that overrun all fortifications in the development way!

[Creation]
Innovation is braving in introduce new things, which is the spring for enterprise’s long term development.

No matter in technology development, quality control, distribution concept, or internal administration, Sentian insisting on get rid of old things and bring in the fresh. We need principle and also scientific innovation.

Innovation is the unceasing step of Sentian!

[High efficiency]

High efficiency is stress on efficiency and also effect, which is the inflection of enterprise’s management.

A person’s idea leads its acts and the acts decide the habits, the habits decide his moral character, which will decide his future. Habits also have large impact to enterprise, because it exists all the time and influence the operation unconsciously months and years and descending upon enterprise’s success and failure. So, we ask every employee and every department to work effect-ively, and make high efficiency become a habit of Sentian people.

[To create appreciation space for customers.]

Customer is god, and he is always right!

All are for customers! For all of customers!

Worry what customer worrying! Think what customer will think!

To provide worthy products and even product above the money’s worth.

These are the value that Sentian exist for.

[To develop together with cooperation partner]

The cooperation partner of Sentian including consumer, benefactors of the company, and also our staff, stockholders, suppliers etc. who breathe together and shares weal and woe with the Sentian. We strongly believe that only when our cooperative part-ners become better, developed and satisfied, Sentian will have better future.

[First class product, service and brand-name.]

To supply the society first class product, to provide customers first class service, is the responsibility of Sentian and the everlasting promise of Sentian.

Commit ourselves to create first class brand-name is the unshakable goal of Sentian.

Only first class enterprise can produce top class products, only first class employee can provide first class service, and if we reach these two points, we sure can create first class brand name.

[Develop national industrial coating]

Sentian has highly sense of society responsibility and task, we always take technology innovation and management innovation as the means; we carry serve society, country and develop society national industry as our own duty, we are braving to make change and continue to perfect and develop ourselves, never satisfy the achievements we have made.

Facing foreign industry magnate sharing the market, to support the backbone of national industrial coating is the hard and sacred task that Sentian will not refuse!

Dear friends, let’s work hand in hand, strengthen communication and support each, to exert our abilities for the development of national industrial coating undertaking and for the beautiful future.

[Commit to environmental protection ]

Sentian fully understand the importance of environment protection: development in any trade can not sacrifice environment and the health of consumers, there is no exception in coating industry! So, we commit ourselves to the research and develop, prod-uction and application, and positively prevent pollution through products and service analysis, thus leads our company to the top position in environmental protection management aspect of industrial coating trading.

While product performance as the requirements of different customers, Sentian try to reduce possible harm to environment to lowest degree, and continuously save energy and resources, try to improve on environment management system and environment actions.

We consider observe national and regional government relative environment law, regulations and industry environmental requirement as the basic guideline of the company and staff.

Sentian regularly carry out education and training about environmental protection management, to ensure all people can work safely and high efficiently, and raise all people’s society environmental protection awareness and sense of responsible.

Sentian will hold extensive, abundant and open information exchange with suppliers, customers, public, government concerned company environment control and sustaining improvement plan.

[Consider customer as the God]

Customers are benefactors of Sentian!

“Respect customer”---is one of the conducting guideline for every Sentian staffs, all activities are surrounding customers, and centered on customers, take customers into consideration, including to save money, material, vigor and time etc. cost for cust-omers, and form an interactive situation with customers. So, when customer using or accept our products (including invisible product—image, service, concept etc.) that can meet customers’ demands, especially to meet high-level mental requirement and feel proud. Finally, God must be proud of Sentian!

[Take service as the theme]

“Make friends before selling products “, “All for customers” are service theme of Sentian, to realize “be warm hearted, careful, modest and earnest.

Sentian people not only need to have courage to correct mistake, acknowledge his insufficient, and even has the ability to obtain progress from the customer’s nitpicking, at the same time hearty thanks all customers who nitpicking, overcritical and like to ask hard questions, just because of you, our service will realize perfect and convincible.

[Aim at profit ]

The small brooks can converge together and become surging rivers! Benefit of Sentian is made up of countless " tiny flows " too, Sentian people should find the resource of benefit, and also to cut off the source of waste, because all work of us finally is to realize maximize profit.

The staff must strengthen the consciousness of the cost, establish benefit idea, to links such as researching and developing, production, selling, constructing and management etc., carry out supervising in the whole production process, make great efforts to lower costs, reduce loss, stint on expenses, and excavating new profit growth point constantly, finally realize the maximization profit.

Six. Enterprise fashions

[Emphasize on study ]

”Study is a kind of life style”. Study can change life and the future, study even can change the destiny of the enterprise! So, let’s make study become life attitude of every Sentian people. Sentian will become learning enterprise, and create a good atmosphere that every people pay attention to study and every one like study. We will learn knowledge, master more skills, to use advanced idea and high technology to arm and improve ourselves.

[Contribution]

Sentian advocates “Leifeng” and respect “Jiao Yulu”, but Sentian will not make “Leifeng” suffer losses and will not let “Jiao Yulu” leave us early; Sentian encourage no pay no gain, and against the attitude that haggle over every ounce; Sentian advocates staff to make contribution to the company actively and realize life dream during contribution, to realize personal value.

[Solidarity ]

Solidarity is power, solidarity is success! Sentian advocates simple and sincere social relationship. No matter between collea-gues, subordinate and supervision, departments, groups, we must carry forward the cooperative spirit of mutual respect, supp-orting, working shoulder to shoulder, in this way, Sentian will be success everywhere!

[Practical working ]

Practical working is be honest, and down-to-earth. Sentian hope every worker can be honest no matter when talking with others or working, insisting down-to-earth spirit, no turgidity, no fake, no cheating, to conduct our life carefully and do solid work, to serve the country with down-to-earth spirit.

Seven. Enterprise slogan

Explain [Sentian paint, solid work creates the future!]

It is an honor to become member of Sentian;

And it is a kind of honor to receive products and services;

Sentian wants to be industry example in China industry coating;

Sentian will make due contribution to promote national industrial coating;

Sentian will carry due responsibility to create comfortable environment.

Eight. Enterprise LOGO analysis

The Logo of Sentian is consisted of dark blue background, Chinese character “One” lies on the bottom of the LOGO, Pinyin “SENTIAN” and artistic shape “S”, the meaning of them are:

Dark blue background

Dark blue—the color of sky, stands for the vastitude and high of sky and make people full of reverie;

Dark blue—the color of ocean, symbolize for vast, profound and infiltrate manssiness and generous;

Dark blue—classic color for high technology product.

Chinese character “One” lies on the bottom of the logo

Sentian Chemicals has the confidence to supply first class products, service and first class brands, and we hope to become one oriflamme of China national industrial coating, and the splendid wish to become the No. 1 in China professional anticorrosive paint industry.

[Pinyin “SENTIAN”]

SENTIAN lies on the “one”, means Sentian Chemicals growing from small to big, from weak to strong, and express the ambition and decision that Sentian wants to be the industry leader.

Artistic sculpture letter “S”, “S” is the first letter in the company’s Pinyin spelling, and also like a dragon flying through ocean and sky, entirely shows the vigor of king.

[Impression of the logo]

The color arrangement of whole logo is steady and generous, people will feel fresh at the first sign, the structure of simple and lines are fluent, the idea is original and full of innervation, it looks like a flag flying in the wind, and leading Sentian to fight in the battle…it has very rich meanings.